lead with a "big" story
No matter how “in-the-weeds” your product(s) may seem to you, you must understand and properly communicate how it aligns with organizational initiatives across the health system. If it’s not clearly communicated by you, then it won’t grab CxO’s attention.
It’s not about the features and functionalities of Mobile, Modality, and Uploader. It’s about how you help the CEO, CFO, CMO, CMIO, CIO meet their system-wide 2018 initiatives. It also gets you to decision makers/check-writers quicker – without having to work with lower-level decision influencers as long.
Align your messaging with the strategies that are top of mind for health systems.
Top Health System Initiatives
- Healthcare Executive Group’s (HCEG) Health Executives Challenges & Priorities 2018
- CIO’s top 7 initiatives (Healthcare Informatics) 2018
- CEO’s top challenges (ACHE) 2018
- Health Execs (general) 5 Top of Mind Topics (CCH) 2018
Begin layer initiatives and buyer personas with the ImageMoverMD solution:
CFO, CIO, CMIO, CTO, CEO
CIO, CMIO, IT leadership
Access to care
CNO, CMO, Quality team, Clinicians
Improved provider/health system relations
CEO, CFO, CNO, CMO
Large systems investments
High IT burden
CIO, IT leadership, CFO