Here are some use cases for the new messaging, vocabulary, and product "story" in common deliverables:

 

ROI

For use in an extrapolated ROI for initial sales meetings, or inserted into part of an actual customer business case later in the stage cycle. 

The line items would be updated to reflect the numbers associated with the "business problems you solve."


Proposals

The value proposition and all the messaging terms and phrases in this guide can be cut and paste into a variety of client facing deliverables, such as proposal and business cases.