New Key terms to use
There are a handful of new terms to add to your ImageMover vocabulary. These aren’t in your one-liner value proposition statement, but these are words you should use – regardless of the audience.
- This is different than patient-centered-care (which the NIH defined years ago).
- Patient-centric means that the way information, data, and interactions take place in a healthcare setting stem from the patient herself/himself.
- The patient initiates or prompts providers to act. The care is not episodic and fragmented.
- The care is delivered concentrically with the patient at the center of it.
Automation of previously manual tasks
- Automation of previously manual tasks resonates with administrators because it means saving money on staffing, and doing the right thing 100% of the time (less manual error, less missed billing opportunities...etc.)
- It resonates with the staff themselves when it’s positioned as removing routine, repetitive, time-consuming tasks from their overflowing plates, and allowing them to work top-of-license.
Top of license
- This concept was introduced a few years ago in healthcare, and it is used ubiquitously.
- The whole point of creating technology is to eliminate, automate, or streamline tasks so that humans can do more complex tasks.
- This is moving people to top of license work.
- Top of license work promotes job satisfaction for the provider/clinician and it drives cost savings through efficiency gains.
- One of the top initiatives of CIOs, as they are faced with more and more acquisitions/mergers of health systems is how to connect people, process, and data.
- Multiple hospitals, provider groups, and ancillary facilities are joining together, and data exchange and continuity of care for patients as they traverse care settings is a nightmare.
- By using the word “connectivity” you are addressing two things: you connect people and you connect data.
- To a CIO this means driving interoperability.
- To a clinician this means sharing information across care settings to better their assessments, treatment plans, e-consults, and referral process.
Interoperability - leveraging their existing technology systems
- It is a huge competitive advantage that you are enabling connected workflow across multiple technologies (EMR, PACs, VNAs) without requiring the organization to purchase yet another piece of technology.
- Your product leverages their existing technology to create interoperability for imaging workflow throughout the organization.
- Again, interoperability is top-of-mind for health system executives as part of their 2018 initiatives, and it is what Meaningful use 3 has been rebranded as, essentially.
Encounters-based imaging workflow
- This is already mentioned once on your website as it pertains to modality.
- Technically, it is referring to the order generation when point-of-care tests are done on the fly.
- But, to many of us (physicians included), it gives a connotation beyond order generation for diagnostic procedures.
- It paints a picture that even the spontaneous, non-billable images (e.g. mobile pictures) can be readily imported into the EMR and archive system for documentation and sharing purposes.
Patient access to care
- This is a huge concept in healthcare right now.
- So much so that it was the focus of the California Healthcare Foundation’s (CHCF) 2017 initiatives.
- Payers, health systems, and particularly IDNs want patients to have timely access to the right level of care.
- It is a challenge to get patients in to see specialists, for example. Mobile and Uploader directly improve this.
This is top of mind for most forward-thinking health systems. It builds on the IHI’s original Triple Aim. Everything about your platform drives towards the quadruple aim of healthcare:
- Improving patient experience
- Improving provider experience
- Reducing the Cost of Care
- Improving population health
- Using the term “penalty avoidance” conjures up more fear than just the cost of costly HIPAA penalties for imaging-related PHI breach.
- Health systems are losing millions of dollars from CMS penalty programs such as the Hospital Readmission Reduction Program, Hospital Acquired Conditions Program, Value Based Purchasing Program, and MACRA.
- You can (and we will) eventually tie your product back to having an impact on more than just HIPAA fines.
- You impact readmissions, value based purchasing, and MACRA too - we'll tackle and quantify this during the ROI work.
- Optimizing care for the patient in the right setting has become a very hot topic as health systems attempt to reduce their costs.
- They want patients receiving care in the right venue for the acuity of their illness.
- In other words, they don’t want patients ending up in the ED with a hypertensive crisis because they didn’t get their maintenance care in their primary care provider’s office.
- Your product enables image information sharing, both within a organization and between organizations, so that clinicians can escalate or reduce the care setting of to match the acuity of illness
Continuum of Care (longitudinal care)
- Again, as more and more health systems merge, the importance of providing care in a longitudinal fashion becomes increasingly crucial.
- During a patient’s journey, access to imaging , particularly during care transition, is necessary to drive quality of care and keep costs down (e.g. avoid costly duplication of imaging tests, have a time-series understanding of the patient's clinical story...etc.).
- ImageMover enables patient imaging data-sharing across the organization, and is a significant contributor to providing care for a patient across the continuum.