New Key terms to use

There are a handful of new terms to add to your ImageMover vocabulary. These aren’t in your one-liner value proposition statement, but these are words you should use – regardless of the audience.


  • This is different than patient-centered-care (which the NIH defined years ago). 
  • Patient-centric means that the way information, data, and interactions take place in a healthcare setting stem from the patient herself/himself. 
  • The patient initiates or prompts providers to act.  The care is not episodic and fragmented. 
  • The care is delivered concentrically with the patient at the center of it.

Automation of previously manual tasks

  • Automation of previously manual tasks resonates with administrators because it means saving money on staffing, and doing the right thing 100% of the time (less manual error, less missed billing opportunities...etc.)  
  • It resonates with the staff themselves when it’s positioned as removing routine, repetitive, time-consuming tasks from their overflowing plates, and allowing them to work top-of-license.

Top of license

  • This concept was introduced a few years ago in healthcare, and it is used ubiquitously.
  • The whole point of creating technology is to eliminate, automate, or streamline tasks so that humans can do more complex tasks. 
  • This is moving people to top of license work. 
  • Top of license work promotes job satisfaction for the provider/clinician and it drives cost savings through efficiency gains.


  • One of the top initiatives of CIOs, as they are faced with more and more acquisitions/mergers of health systems is how to connect people, process, and data. 
  • Multiple hospitals, provider groups, and ancillary facilities are joining together, and data exchange and continuity of care for patients as they traverse care settings is a nightmare. 
  • By using the word “connectivity” you are addressing two things:  you connect people and you connect data. 
  • To a CIO this means driving interoperability. 
  • To a clinician this means sharing information across care settings to better their assessments, treatment plans, e-consults, and referral process.

Interoperability -  leveraging their existing technology systems

  • It is a huge competitive advantage that you are enabling connected workflow across multiple technologies (EMR, PACs, VNAs) without requiring the organization to purchase yet another piece of technology. 
  • Your product leverages their existing technology to create interoperability for imaging workflow throughout the organization.  
  • Again, interoperability is top-of-mind for health system executives as part of their 2018 initiatives, and it is what Meaningful use 3 has been rebranded as, essentially.

Encounters-based imaging workflow

  • This is already mentioned once on your website as it pertains to modality. 
  • Technically, it is referring to the order generation when point-of-care tests are done on the fly. 
  • But, to many of us (physicians included), it gives a connotation beyond order generation for diagnostic procedures. 
  • It paints a picture that even the spontaneous, non-billable images (e.g. mobile pictures) can be readily imported into the EMR and archive system for documentation and sharing purposes.

Patient access to care

  • This is a huge concept in healthcare right now. 
  • So much so that it was the focus of the California Healthcare Foundation’s (CHCF) 2017 initiatives. 
  • Payers, health systems, and particularly IDNs want patients to have timely access to the right level of care. 
  • It is a challenge to get patients in to see specialists, for example.  Mobile and Uploader directly improve this.

Quadruple aim

This is top of mind for most forward-thinking health systems.  It builds on the IHI’s original Triple Aim.  Everything about your platform drives towards the quadruple aim of healthcare:

  • Improving patient experience
  • Improving provider experience
  • Reducing the Cost of Care
  • Improving population health

Penalty avoidance

  • Using the term “penalty avoidance” conjures up more fear than just the cost of costly HIPAA penalties for imaging-related PHI breach. 
  • Health systems are losing millions of dollars from CMS penalty programs such as the Hospital Readmission Reduction Program, Hospital Acquired Conditions Program, Value Based Purchasing Program, and MACRA. 
  • You can (and we will) eventually tie your product back to having an impact on more than just HIPAA fines. 
  • You impact readmissions, value based purchasing, and MACRA too - we'll tackle and quantify this during the ROI work.

Care Settings

  • Optimizing care for the patient in the right setting has become a very hot topic as health systems attempt to reduce their costs. 
  • They want patients receiving care in the right venue for the acuity of their illness. 
  • In other words, they don’t want patients ending up in the ED with a hypertensive crisis because they didn’t get their maintenance care in their primary care provider’s office. 
  • Your product enables image information sharing, both within a organization and between organizations, so that clinicians can escalate or reduce the care setting of to match the acuity of illness

Continuum of Care (longitudinal care)

  • Again, as more and more health systems merge, the importance of providing care in a longitudinal fashion becomes increasingly crucial. 
  • During a patient’s journey, access to imaging , particularly during care transition, is necessary to drive quality of care and keep costs down (e.g. avoid costly duplication of imaging tests, have a time-series understanding of the patient's clinical story...etc.). 
  • ImageMover enables patient imaging data-sharing across the organization, and is a significant contributor to providing care for a patient across the continuum.